Endorsements for Killing Sacred Cows
Endorsements For Killing Sacred Cows
|“Why are so few in America wealthy? Because they’re taking advice from the wrong sources, which prevents them from thinking in the right ways. Killing Sacred Cows is the right source of financial information and will transform the way you view money.”-T. HARV EKER, Author of the New York Times #1 Bestseller Secrets of the Millionaire Mind|
|“Challengers of the status quo are reviled by some, embraced by others but ignored by most. Garrett Gunderson is a challenger of the status quo. You may revile or embrace him as you please. But it would be foolish to ignore him. His message demands consideration.”-ROY H. WILLIAMS, Author of the New York Times Best-Selling Wizard of Ads trilogy|
|“It’s refreshing to hear another voice who understands that 401(k)s, home equity, and other ‘traditional’ investments are lazy assets and how to transform them into productive, cash-flowing investments. In Killing Sacred Cows, Garrett Gunderson breaks through the herd mentality to present the innovative approach to wealth creation employed by the wealthiest individuals. The old rules of money are broken and outdated—read this book if you want to learn how to transcend them and become financially successful.”-LORAL LANGEMEIER, Author of the National Bestseller The Millionaire Maker: Act, Think, and Make Money the Way the Wealthy Do|
|“Killing Sacred Cows isn’t afraid to tackle the issues that Rich Dad, Poor Dad never addresses. Wealth and happiness are related issues but not in the way most of us have been taught. Gunderson urges you to find your Soul Purpose so that you become more productive and independent while building value with a feeling of abundance. This should be required reading for every college student, but if you aren’t a college student, I urge you to read it now.”-JEFFREY EISENBERG, Author of the New York Times Bestsellers Call To Action and Waiting For Your Cat To Bark?|
|“Because of a learning disability, my high school graduating class voted me most likely to fail. What neither my classmates nor I realized at the time was that my ‘broken’ way of thinking prepared me for success much more than those who thought in conventional ways. Through my disability, I’ve developed a unique perspective that has allowed me to far exceed the predictions of my high school classmates. “If you want to succeed, ignore the crowd and follow your passion. In Killing Sacred Cows, Garrett Gunderson proves his understanding of this by detailing a ‘broken’ perspective on personal finance that is plain right. If you want results like everyone else, do what everyone else is doing–if you want to succeed financially, break the traditional rules and follow the path of the truly wealthy. Buy and read Killing Sacred Cows to discover that path.”-ROBERT SHEMIN, Real Estate Investor and Best-Selling Author of How Come That Idiot’s Rich and I’m Not?|
|“Killing Sacred Cows isn’t a light or comforting read… it’s disconcerting and thought-provoking. Transcend mediocrity and find true prosperity via this exceptional book.”-CHRISTINE COMAFORD-LYNCH, New York Times Best-Selling Author of Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality, High school Dropout, Serial Entrepreneur, Multi-Millionaire|
|“Success can be directly determined by your ability to build quality relationships and Killing Sacred Cows offers refreshing, realistic ways to get to the heart of prosperity by shifting your focus toward improving your relationships.”-IVAN MISNER, New York Times Best-Selling Author and Founder of BNI|
|“What you do not know may be hurting you. Sometimes believing in the wrong thing can hurt you even more! Thanks to Garrett and his book, Killing Sacred Cows, I was blessed to learn the revolutionary concepts of Soul Purpose in a context of wealth creation. Garrett’s sound advice helped me realign my investment strategy so I could produce even more value to society. If you are committed to have an abundant life, this is a must-read book! Garrett, thanks for being such a value-creator!”-ROBERTO MONACO, Speaking Coach and Owner of Roberto Monaco International|
|“Garrett Gunderson is a gifted financial coach and teacher. His innovative approach to building wealth is based on little-known secrets that many of America’s rich homeowners have been implementing for years. I encourage you to study Garrett’s financial strategies and build more wealth for your family.”-STEVEN MARSHALL, Founder of Mortgage Planner Magazine and Strategic Equity Group|
|“Killing Sacred Cows is a brilliant piece of work. Its concepts are clear, insightful, and provide readers with profound answers to century-old questions. Garrett Gunderson has captured the truth behind ‘social agreements’ and has set the stage to create positive change in your life. You will not be disappointed.”-WOODY WOODWARD, International Consultant, Life Strategist, Founder of the Law of Importance, and Author of the Seven-Book Series Millionaire Dropouts|
|“The vast majority of people plan and organize their economic lives with faulty and counterproductive ideas, attitudes, and strategies. Garrett Gunderson throws out all of the bad stuff and then supplies rules and methods that bring substantial and satisfying progress over a lifetime.”-DAN SULLIVAN, President and Founder of Strategic Coach|
|“Killing Sacred Cows takes all the myths regarding stability and financial security and bangs them on the head. This book provides a new and liberating way to look at freedom, security through what Garrett calls Soul Purpose. This is a must read for anyone who truly wants to increase their human life value.”-RICH CHRISTIANSEN, Parallel Entrepreneur, Business Executive and author of Bootstrapped! A No Bull Solution For Small Business Success and the Zig Zag Principal.|
|“I’ve spent my life doing everything I can to help others succeed and prosper financially. When I read Killing Sacred Cows, I found a kindred spirit in Garrett Gunderson. His book gives you the insights and knowledge you need to break through your limitations. He may not tell you what you want to hear, but he shares what most Americans need to hear. This is not a typical wealth creation book — because true success is anything but typical. America needs more people who understand the perspective found in Killing Sacred Cows.”-BILL BARTMAN, Billionaire Business Coach (www.billionaireu.com)|
Reviews & Testimonials
“In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social brainwashing and financial planners and institutions that are constricting Americans’ financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment myths—offering a fresh look at 401(k) fallacies—and false beliefs (high risk = high returns).
“In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the scarcity mindset in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their Soul Purpose. In the vein of The Secret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening.”
Shawn B. Phillips, Author of Strength For Life: The Fitness Plan For the Rest of Your Life, Colorado
“What’s a strength, fitness and nutrition expert doing reading this book? Simple, I’m also a human who has struggled with ‘the market,’ pondered how to plan for tomorrow, and longed for some straight answers that make sense and I can trust.
“Low and behold, ask and thou shall receive, right? A friend was reading my book and he said, ‘You’ve got to read Killing Sacred Cows. You and Garrett have a unique view and clarity on the world.’
“I thought sure… and then picked this book up and promptly devoured every page. I resonate with the truth in this message, the wisdom and insight. I can now see why I’ve struggled with so many financial messages in the past. They were meant to appease me, to say what I wanted to hear but not to help me gain real, lasting freedom.
“In chapter one of my last book I make the analogy: ‘HEALTH is to STRENGTH as MONEY is to WEALTH.’ My desire is to break people free from their false assumptions about health, get them out of the trap that limits them and keeps them in a dance with disaster. Garrett’s stance on personal responsibility, on personal freedom and his passion for busting down the doors that confine burns bright as the sun.
“I love this book. It has changed my life in an instant… that’s the power of real wisdom. Now that Garrett’s got Financial Strength covered, and I’ve got the mental/physical covered, I look forward to finding the equivlient path to freedom in a few other areas… and perhaps all will be good, strong and free in this wild world after all.”
John C. Oconnor, Certified Financial Planner, Santa Monica, California
“As a long-time Certified Financial Planner I was shocked and disbelieving with the sort of information that Garrett Gunderson lays out so well in his book, Killing Sacred Cows. When you have spent over twenty years in the financial services world and a different or supposedly better approach to financial planning comes out I was and most advisor’s are naturally very skeptical. The claims of the approach that Garrett advocates just seemed to me to be ‘too good to be true.’
“After a great deal of rigorous research I have had to acknowledge that what Garrett says is actually very solid.
“The most upsetting thing for me as a CFP was the realization that so many of my clients have been misled by me using the standard financial planning approaches that most all of my fellow professionals also use or misuse.
“Garrett Gunderson has put this bigger picture (holistic) economics based approach into such a well written and totally solid book that is easy to read and more importantly it is easy for normal people to begin to see beyond the standard financial planning BS that is being taught to everyone.
“You can not help but be a much more wise and aware steward of your precious life resources (money, time, attention, energy…etc) by picking up a copy of Garrett’s excellent book as soon as you can.”
Neil Bryce, CEO of Bryce Media, Arizona
“Mr. Gunderson, I have to give you credit for going where few people dare……to face society and go the opposite way because of the myths that are being taught to us. You are a true American hero! Way to go! Thanks for giving me hope for our nations future.”
“There are books you read and you wonder how you could have lived without their wisdom prior to reading. They are the same ones that you wish you would have read sooner. For me, Killing Sacred Cows is definitely one of those rare books.
“The philosophies & perspectives in Killing Sacred Cows have completely changed me, my family and the direction we are taking our lives. It has challenged me to view every decision I make (financially, mentally, with my family, spiritually & physically) from a much different and better place. I was once told that the quality of your life is in direct correlation to the quality of the questions you ask yourself. Garrett’s book challenges its reader to answer and ponder some of the most insightful questions I have ever come across.
“What I enjoyed most about the book was that I thought I was sitting down to read a book that was “only” about personal finance, which would normally bore me to tears. Instead I found that with each page came amazing insight and ideas for every aspect of my life, including my finances. The reason a book on finances challenged me to look at all aspects of my life is due to the fact that Garrett argues, which I believe to be his most powerful lesson, that finances and personal wealth are not beyond you as a being, but an extended realization of you. Under that assumption, the book challenges you, rather than the products you choose to invest. Now that I have completed the book, my mornings ritual is to utilize the book as a way to get my mind going in the most productive direction possible by reading small excerpts from each of the chapters.”
“This book is better than Rich Dad, Poor Dad. It is full of solid financial advice and will be useful for a long time. It is different than Rich Dad but better yet a good compliment to it.”
David Suckey, Principal of C&A Financial Group, New Jersey
“In a time when our shaky economy is exposing so many people to the danger of running out of money prematurely and their fear of being unable to retire is constantly growing, Killing Sacred Cows is a much needed, fresh approach to finding true happiness. Gunderson shatters antiquated financial fallacies and presents us with the revelation of how our passion and purpose in life is the driving force behind what makes us most prosperous. Do yourself a favor and read this book as quickly as you can. You really can’t afford to miss this one.”
Ryan Bradshaw, Utah
“I never really thought about my beliefs as ‘Sacred Cows.’ This book helped me to open my eyes and see many of my personal sacred cows that have been holding me back. I have read Rich Dad, Poor Dad, and many other finance books. They have been very helpful, but I think that Killing Sacred Cows is one of the best. Garrett Gunderson is insightful, and shares many good examples.
“Seeing blindspots, myths, and Sacred Cows for what they are is important, and this book helped me to do just that.”
Jason Byrne, Boulder, Colorado
“I was raised in an upper middle class, entrepreneurial household. Financial and business topics were a regular dinner table topic. I went to a Top 20 business school. I ran a 250 person company. I started 3 successful companies. I was a pretty financially savvy guy.
“So I thought.
“What I learned in Killing Sacred Cows, and my subsequent research to confirm what I learned, ‘unlearned’ 36 years of false financial programming. And my financial results since I read the book have been incredible. And I am living a happier, richer, and more financially prosperous life as a result of what I learned in Killing Sacred Cows.
“Killing Sacred Cows has been just as important to my Financial Awakening as Rich Dad, Poor Dad was. It’s that good.”
“I personally believe our financial education system is flawed. Not only are most people never taught principles on personal finance and money, but most of what is taught is designed to line the pockets of banks and institutions thus only perpetuating the fallacies believed by the majority. No matter who you are, what you do for a living, or where you want to end up in life, this book can have a huge impact on you and your life. I appreciate the content and approach of this book and would recommend it to anyone and everyone.”
Wes Bridel, Austin, Texas
“This is a fantastic book. The concepts taught here have helped me to transform my own personal financial life as well as influencing those around me to have similar breakthroughs. This book helps you to clearly see that many of the ‘truths’ we have always accepted as reality are in fact hindering us from having the lives we dream of. I recommend this book to everyone!”
Ian Atzet, Seattle, Washington
“Mr. Gunderson describes each of the most common financial strategies in such a unique and insightful way. Each topic is presented then deconstructed to illustrate their illogical basis and destructive results. As the reader, I was left empowered and inspired while reconsidering my personal abilities and potential for success.”
Brandon Fry, Spanish Fork, Utah
“I was truly amazed with the clarity this book delivered to me about the financial myths we all have been living by. I was not aware that I was so mislead or ignorant to the true ways wealth is created. I would recommend this book to everyone who cares about their personal well being, wealth and prosperity!”
Robert Fogg, Utah
“Killing Sacred Cows is the most powerful financial book I have read and it sets the stage to a productive life both personally and financially. Learn how to empower your personal economy by becoming aware of destructive myths that are perpetuated through traditional resources and the financial media. Not only will you learn how to overcome these myths, you will learn how to live life again. This book is a breath of fresh air and gives hope for a new productive and value creating society.”
“This is the best financial book I have ever read. It gives it to you straight. I was surprised by how insightful it is. It’s full of explanations and practical advice about the world of personal finance that I’ve never read anywhere else. This is the kind of book that I’m sure a lot of financial institutions hope no one reads, because it clearly exposes popular investment/saving strategies that don’t actually work. I wish I would have read this 10 years ago because it would have saved me a lot of time and money. Read it, and then have everyone you care about read it.”
John Suckey, New Jersey
“Killing Sacred Cows is not only an amazing and powerful financial book; it is an amazing and powerful book – period! Garrett Gunderson’s clarity and approach to true wealth, prosperity and purposefulness is empowering. As a financial planner and wealth management strategist, I never expected to find such a fresh, hopeful and unique approach to finding your ‘Soul Purpose’ in life. Killing Sacred Cows is a definite must-read for anyone wanting to fulfill their dream of creating a richer life than they ever imagined, both financially and personally.”
Spencer Clements, Utah
“Killing Sacred Cows has allowed me to see clearly why I was believing incorrect societal myths. The book opened my eyes to a deeper level of truth that allowed me to question why I thought the way I did, and in a non-offensive way showed me the reality that had always existed that I did not allow myself to see.
“Reading, understanding, and following the principles found in Killing Sacred Cows is a guarantee for the ultimate in financial freedom, and the utmost fulfillment in life.”
Joneric Bohman, Utah
“Killing Sacred Cows has helped me to see the lies perpetuated in our society about money. It has clarified for me the difference between currency and money. This book has helped me to question my assumptions about money in an empowering way, it enlightened my understanding with very pragmatic reasoning in order for me, or anyone, to live a better life.”
Sarah Hoopes, Utah
“Reading Killing Sacred Cows has been a neat experience. There were things I didn’t know about the finances of America and there were things that I knew, but they were writen in a different perspective, therefore I looked at them differently, which made a world of difference.
“Instead of limiting yourself by choosing solutions for your problems, look at the problem and put yourself in a place with God where you can be a part of the solution! Be the resource and don’t set limits, trust that you are infinite and draw on that.
“Thank you for changing my mind’s eye. I am focusing better and seeing further. It is easier to see things in spirit.”
Jo Ana Starr, Director of NEIH.com
“I used to work in financial services; I left because I didn’t believe in the concepts we were trained to share with others. Investing all of your extra cash in high risk/potentially high return instruments in response to your fear of being poor in the future frequently robs people of the fullest present moment that’s possible.
“The author shares with the reader a different way of looking at day to day finances, retirement planning, and general investing. His approach allows for investing without that quake of fear in your stomach every time you open the financial section of your newspaper.
“This book fills an important gap in the financial planning/get rich sooner than later book section you’ll find in all the bookstores. It presents an open-hearted, sensible, fearless approach to money and its long term accumulation that will strike a lot of people as the right way to go.
“Mr. Gunderson’s success is a testament to the methods he shares here. This book is highly recommended.”
Mr. Hooper, Sandy, Utah
“I was raised in a ‘traditional’ financial and economic mindset that essentially got me nowhere. Reading Garrett’s book really opened my eyes as to how these traditional financial myths were undermining my family’s prosperity. Reading this book and working with Garrett’s company has changed my life and I now have systems in place to ensure that I am controlling my life and finances instead of the other way around. Highly recommended reading!”
Angel Shelburne, Los Angeles, California
“This is the most important book on financial health and wealth that you could read this year! Filled with recession-proof advice, this is the right advice at the right time.
“What if you could have it all and live the life you’ve always wanted now? What if you and your spouse could be on the same page about your financial future? Garrett Gunderson provides the right kind of message that resonates with our family and we look forward to learning more from this insightful author.
“Killing Sacred Cows is an easy to follow, common sense road map to live in abundance now!!”
Dan Ralphs, Cedar City, Utah
“This book shattered my preconceived notions and is a must read for…well everyone! This will challenge the perceptions that keep you poor, at least it did for me! Enjoy this well-written and insightful book!”
Kim Butler, Owner of Partners For Prosperity, Inc., Enterprise, Texas
“This real world book, broken neatly into ten sections, outlines the major mistakes our society makes with its money and why people aren’t getting ahead financially by doing what their parents suggested they do. Additionally, it really gets you thinking about what potential lies ahead if you make your money work for you today (not waiting and hoping it works for you tomorrow). As a financial planner w/ 20 years experience I recommend this to each of our clients with gratitude that Garrett has put this good thinking on paper.”